Funnel Economics

The numbers no ad platform can see. Everything here comes from the checkout CRM ( digistore24 ), joined to spend on campaign.

Upsell Attach Rate

48.9%

Refund Rate

8.0%

Chargeback Rate

1.16%

Chargeback rate of 1.16% is above the 1.00% ceiling. Sustained rates above 1% put the merchant account at risk regardless of how the ROAS looks.

Revenue mix

Front-end, upsells and rebills stacked. The front end is customer acquisition, not profit.

Every campaign below loses money on the first sale. That is the model working, not a problem — unless true ROAS is also weak.

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